Notes that it has become a competitive necessity for firms doing business globally to acquire the ISO 9000 certification, despite the misgivings many have with regard to its true effectiveness. Turkey, an emerging industrial economy, has a significant stake in the EU markets. At present, there is no systematic study documenting the status of ISO 9000 implementation in Turkey, the profile of the certified firms, their motivation, and their organizational experience during and after the certification process; whereas such studies have begun to emerge in other countries. Provides a background on the Turkish quality movement, and reports the results of a survey conducted among large Turkish companies that attempts to provide answers to the issues raised above. The findings are revealing and should help an international manager doing or planning to do business in Turkey, or his Turkish counterpart thinking about getting certification.