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      Advertising agency scene in Saudi Arabia

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      Author(s)
      Erdem, Orham
      Tuncalp, Seçil
      Date
      1998
      Source Title
      Management Research News
      Print ISSN
      1409174
      Volume
      21
      Issue
      1
      Pages
      1 - 8
      Language
      English
      Type
      Review
      Item Usage Stats
      279
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      284
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      Abstract
      Looks at advertising agencies in Saudi Arabia and describes their strengths and the facilities they can offer. Focuses on five major advertising agencies – Tihama for Advertising, Public Relations and Marketing; United Outdoor Advertising Company Ltd.; Raed Marketing and Advertising; Narwah Public Relations, Advertising and Marketing; and Transworld Publicity Limited – and mentions five others. Explores the history of advertising in Saudi Arabia; it's a relatively new industry built on the crude oil boom of 1973, when the Saudis embarked on an intensive economic development programme. © 1998, MCB UP Limited
      Keywords
      Advertising agencies
      Economic growth
      Promotion
      Saudi Arabia
      Permalink
      http://hdl.handle.net/11693/38234
      Published Version (Please cite this version)
      http://dx.doi.org/10.1108/01409179810781301
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      • Department of Management 639
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