Subsidiary marketing strategy implementation (SMSI): the missing link of international marketing strategy research
dc.contributor.author | Gencturk, E. | en_US |
dc.contributor.author | Kandemir, D. | en_US |
dc.date.accessioned | 2018-04-12T13:41:12Z | |
dc.date.available | 2018-04-12T13:41:12Z | |
dc.date.issued | 2011 | en_US |
dc.identifier.isbn | 9781849803021 | |
dc.identifier.uri | http://hdl.handle.net/11693/37949 | |
dc.language.iso | English | en_US |
dc.source.title | Handbook of Research in International Marketing, Second Edition | en_US |
dc.title | Subsidiary marketing strategy implementation (SMSI): the missing link of international marketing strategy research | en_US |
dc.type | Book Chapter | en_US |
dc.department | Department of Management | en_US |
dc.citation.spage | 209 | en_US |
dc.citation.epage | 245 | en_US |
dc.publisher | Edward Elgar Publishing Ltd. | en_US |
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