Subsidiary marketing strategy implementation (SMSI): the missing link of international marketing strategy research

dc.contributor.author	Gencturk, E.	en_US
dc.contributor.author	Kandemir, D.	en_US
dc.date.accessioned	2018-04-12T13:41:12Z
dc.date.available	2018-04-12T13:41:12Z
dc.date.issued	2011	en_US
dc.identifier.isbn	9781849803021
dc.identifier.uri	http://hdl.handle.net/11693/37949
dc.language.iso	English	en_US
dc.source.title	Handbook of Research in International Marketing, Second Edition	en_US
dc.title	Subsidiary marketing strategy implementation (SMSI): the missing link of international marketing strategy research	en_US
dc.type	Book Chapter	en_US
dc.department	Department of Management	en_US
dc.citation.spage	209	en_US
dc.citation.epage	245	en_US
dc.publisher	Edward Elgar Publishing Ltd.	en_US