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      Subsidiary marketing strategy implementation (SMSI): the missing link of international marketing strategy research

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      Author
      Gencturk, E.
      Kandemir, D.
      Date
      2011
      Source Title
      Handbook of Research in International Marketing, Second Edition
      Publisher
      Edward Elgar Publishing Ltd.
      Pages
      209 - 245
      Language
      English
      Type
      Book Chapter
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      http://hdl.handle.net/11693/37949
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      • Department of Management 574
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