Subsidiary marketing strategy implementation (SMSI): the missing link of international marketing strategy research
Date
2011
Authors
Gencturk, E.
Kandemir, D.
Editor(s)
Advisor
Supervisor
Co-Advisor
Co-Supervisor
Instructor
BUIR Usage Stats
0
views
views
18
downloads
downloads
Series
Abstract
Source Title
Handbook of Research in International Marketing, Second Edition
Publisher
Edward Elgar Publishing Ltd.
Course
Other identifiers
Book Title
Keywords
Degree Discipline
Degree Level
Degree Name
Citation
Permalink
Published Version (Please cite this version)
Collections
Language
English