Subsidiary marketing strategy implementation (SMSI): the missing link of international marketing strategy research

View / Download
290.9 Kb

Author(s)

Gencturk, E.

Kandemir, D.

Date

2011

Source Title

Handbook of Research in International Marketing, Second Edition

Publisher

Edward Elgar Publishing Ltd.

Pages

209 - 245

Language

English

Type

Book Chapter

Item Usage Stats

227
views

279
downloads

Permalink

http://hdl.handle.net/11693/37949

Collections

• Department of Management 610

Show full item record