Subsidiary marketing strategy implementation (SMSI): the missing link of international marketing strategy research

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Author

Gencturk, E.

Kandemir, D.

Date

2011

Source Title

Handbook of Research in International Marketing, Second Edition

Publisher

Edward Elgar Publishing Ltd.

Pages

209 - 245

Language

English

Type

Book Chapter

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163
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http://hdl.handle.net/11693/37949

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• Department of Management 533