Subsidiary marketing strategy implementation (SMSI): the missing link of international marketing strategy research

Date

2011

Authors

Gencturk, E.
Kandemir, D.

Editor(s)

Advisor

Supervisor

Co-Advisor

Co-Supervisor

Instructor

BUIR Usage Stats
0
views
18
downloads

Series

Abstract

Source Title

Handbook of Research in International Marketing, Second Edition

Publisher

Edward Elgar Publishing Ltd.

Course

Other identifiers

Book Title

Keywords

Degree Discipline

Degree Level

Degree Name

Citation

Published Version (Please cite this version)

Language

English