Subsidiary marketing strategy implementation (SMSI): The missing link of international marketing strategy research

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Author
Gencturk E.
Kandemir D.
Date
2011
Journal Title
Handbook of Research in International Marketing, Second Edition
Publisher
Edward Elgar Publishing Ltd.
Pages
209 - 245
Language
English
Type
Book Chapter
Metadata
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Please cite this item using this persistent URL
http://hdl.handle.net/11693/37949
Abstract
[No abstract available]
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