Show simple item record

dc.contributor.authorUsul, N.en_US
dc.contributor.authorÖzdemir, Ö.en_US
dc.contributor.authorKiessling, T.en_US
dc.date.accessioned2018-04-12T11:10:17Z
dc.date.available2018-04-12T11:10:17Z
dc.date.issued2017en_US
dc.identifier.issn2214-8043en_US
dc.identifier.urihttp://hdl.handle.net/11693/37327en_US
dc.description.abstractThis paper studies the role of affective self-affinity for a company in the stock investment decision by investigating the factors triggering it. Based on the social identity theory and the affect literature we hypothesize that three types of identifications, namely group related, company-people related and idea/ideal related, trigger affective self-affinity for a company which results in extra affect-based motivation to invest in the company's stock. The two ideas included in the idea/ideal related affective self-affinity are socially responsible investing and nationality related ideas. Based on the survey data of 133 active individual investors, we find that the more the investors perceive the company supports/represents a specific group or idea or employ a specific person, with which the investors identify themselves, the higher is the investors’ affective self-affinity for the company. This results in higher extra affective motivation to invest in the company's stock over and beyond financial indicators. Thus, investors’ identification with groups, people, or ideas such as socially responsible investing and nationality results in higher affect-based investment motivation through affective self-affinity aroused in the investors. Moreover, positive attitude towards the company is another factor that explains the affect-based extra investment motivation. © 2017 Elsevier Inc.en_US
dc.language.isoEnglishen_US
dc.source.titleJournal of Behavioral and Experimental Economicsen_US
dc.relation.isversionofhttp://dx.doi.org/10.1016/j.socec.2017.04.004en_US
dc.subjectAffect heuristicen_US
dc.subjectAffective self-affinityen_US
dc.subjectAntecedents of affective self-affinityen_US
dc.subjectInvestor behavioren_US
dc.subjectInvestor psychologyen_US
dc.subjectSocial identity theoryen_US
dc.titleAffect-based stock investment decision : the role of affective self-affinityen_US
dc.typeArticleen_US
dc.departmentDepartment of Managementen_US
dc.citation.spage97en_US
dc.citation.epage109en_US
dc.citation.volumeNumber68en_US
dc.identifier.doi10.1016/j.socec.2017.04.004en_US
dc.publisherElsevier Inc.en_US
dc.embargo.release2019-06-01en_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record