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      • Faculty of Art, Design And Architecture
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      Progression of color decision making in introductory design education

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      Embargo Lift Date: 2018-12-01
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      Author(s)
      Ural, S. E.
      Akbay, S.
      Altay, B.
      Date
      2017-04
      Source Title
      Color Research and Application
      Electronic ISSN
      1520-6378
      Publisher
      Wiley
      Volume
      42
      Issue
      6
      Pages
      849 - 860
      Language
      English
      Type
      Article
      Item Usage Stats
      136
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      111
      downloads
      Abstract
      Color comprises both subjective and objective aspects within its contextual nature. Research on color design tends to explore this seemingly contradictory concerns from theoretical point of view, as well as architectural and design practice. The aim of this study was to observe subjective, intuitive or heuristic and objective, knowledge‐based or analytical attitudes toward color in design education. In the study 84 introductory design students were surveyed progressively to understand their color decision criteria after completion of three 2‐dimensional colored exercises, specific in terms of color education. Students' responses to open‐ended questions were coded according to the 5 categories, under 2 decision making processes derived from the literature; heuristic approach: preferential and symbolic criteria, and analytic reasoning: formal, thematic, and systematic criteria. A distinction between associative and emotional aspects of symbolic criteria was also revealed by the data analysis. The findings showed a shift from heuristic responses to analytic reasoning, as expected. Additionally, it is also investigated that students not only used heuristic approaches but also analytical components (formal and systematic) of color decision making in varying degrees as well, even before any color subjects covered. Thematic color decisions became a major part of the students' design considerations upon completion of color subjects. The observed increase in the number of color criteria interrelated by the students' among almost all categories explicated a complex decision making process particularly in color design and education. These findings were expected to lead to some further understanding in color decision making in design.
      Keywords
      Basic design
      Color decision making
      Design
      Design education
      Introductory design education
      Color
      Concrete pavements
      Decision making
      Design
      Education
      Heuristic methods
      Knowledge based systems
      Analytic reasonings
      Decision criterions
      Decision making in design
      Decision making process
      Design considerations
      Design Education
      Heuristic approach
      Open-ended questions
      Students
      Color
      Decision Making
      Design
      Education
      Permalink
      http://hdl.handle.net/11693/36413
      Published Version (Please cite this version)
      https://doi.org/10.1002/col.22129
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      • Department of Interior Architecture and Environmental Design 209
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