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      Consuming, studying, and regulating genetically modified foods: a case for transformative consumer research

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      Author
      Ekici, Ahmet
      Date
      2006
      Source Title
      Advances in Consumer Research
      Print ISSN
      0098-9258
      Publisher
      Association for Consumer Research
      Volume
      33
      Pages
      613 - 622
      Language
      English
      Type
      Conference Paper
      Article
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      Abstract
      ACR 2005 North American Conference calls for Transformative Consumer Research (TCR). Based on the principles of TCR, the objective of this paper is to provide a platform to involve consumers more directly with public policy issues related to food biotechnologies, so that this technology can actually make positive impacts on consumers' lives, both present and future generations. More specifically, through an iterative and rigorous multi-stage research design, we aim to provide valuable insights for consumers, for the academic community, and for public policy makers with respect to genetically modified foods.
      Keywords
      Genetically modified foods
      Transformative consumer research
      Principles of TCR
      Food biotechnologies
      Permalink
      http://hdl.handle.net/11693/27169
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