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dc.contributor.authorSandikci, Ö.en_US
dc.contributor.authorOmeraki, S.en_US
dc.date.accessioned2016-02-08T11:40:05Z
dc.date.available2016-02-08T11:40:05Z
dc.date.issued2007en_US
dc.identifier.issn0098-9258
dc.identifier.urihttp://hdl.handle.net/11693/26939
dc.description.abstractThis study explores how the dynamics of consumer culture and globalization interact with Islamic beliefs, rituals and behaviors, and revive and modify local rituals in order to fit with modem consumption-driven lifestyles. Specifically, we focus on urban Turkey and discuss how Ramadan rituals are being reinvented, modified and reinterpreted at the marketplace. We argue that the commercialization of Ramadan is neither an instance of cultural imperialism nor an instance of postmodem disorder. Rather, commercial logic and consumerist ideology hybridize Western and non-Western traditions and practices, creating new expressions of existing rituals.en_US
dc.language.isoEnglishen_US
dc.source.titleAdvances in Consumer Researchen_US
dc.titleGlobalization and rituals: does ramadan turn into Christmas?en_US
dc.typeArticleen_US
dc.departmentDepartment of Managementen_US
dc.citation.spage610en_US
dc.citation.epage615en_US
dc.citation.volumeNumber34en_US
dc.publisherAssociation for Consumer Researchen_US


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