The role of corporate social responsibility in online identity construction: an analysis of Turkey's banking sector
Date
2014Source Title
Public Relations Review
Print ISSN
0363-8111
Publisher
Elsevier Ltd
Volume
40
Issue
5
Pages
862 - 864
Language
English
Type
ArticleItem Usage Stats
187
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Abstract
This study focuses on Turkey's banking sector and investigates the role of public relations and corporate social responsibility practices in constructing organizational identities through a thematic content analysis of banks' corporate websites. Based on social identity theory, the research reveals that regardless of its core business function, an organization must communicate non-economic social concerns to construct a public identity and gain legitimacy. © 2014 Elsevier Inc.
Keywords
Corporate social responsibilityInstitutional theory
Organizational identity
Public relations
Turkey's banking sector