The role of corporate social responsibility in online identity construction: an analysis of Turkey's banking sector
Public Relations Review
862 - 864
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Please cite this item using this persistent URLhttp://hdl.handle.net/11693/26650
This study focuses on Turkey's banking sector and investigates the role of public relations and corporate social responsibility practices in constructing organizational identities through a thematic content analysis of banks' corporate websites. Based on social identity theory, the research reveals that regardless of its core business function, an organization must communicate non-economic social concerns to construct a public identity and gain legitimacy. © 2014 Elsevier Inc.