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      • Department of Communication and Design
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      The role of corporate social responsibility in online identity construction: an analysis of Turkey's banking sector

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      Author(s)
      Atakan-Duman, S.
      Ozdora-Aksak, E.
      Date
      2014
      Source Title
      Public Relations Review
      Print ISSN
      0363-8111
      Publisher
      Elsevier Ltd
      Volume
      40
      Issue
      5
      Pages
      862 - 864
      Language
      English
      Type
      Article
      Item Usage Stats
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      Abstract
      This study focuses on Turkey's banking sector and investigates the role of public relations and corporate social responsibility practices in constructing organizational identities through a thematic content analysis of banks' corporate websites. Based on social identity theory, the research reveals that regardless of its core business function, an organization must communicate non-economic social concerns to construct a public identity and gain legitimacy. © 2014 Elsevier Inc.
      Keywords
      Corporate social responsibility
      Institutional theory
      Organizational identity
      Public relations
      Turkey's banking sector
      Permalink
      http://hdl.handle.net/11693/26650
      Published Version (Please cite this version)
      http://dx.doi.org/10.1016/j.pubrev.2014.07.004
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