This article analyses the conception of womanhood and nationhood in Turkey through images of the First Lady in the media. It demonstrates that while there is a struggle between the secularist and Islamist media on issues such as Turkish national identity and public visibility, the secularist and Islamist discourses overlap when it comes to gender roles. In both cases, the private sphere is designated as the primary domain of women and the agency of women in the public sphere is limited by the symbolic duties they are expected to perform in accordance with the national imaginary. © 2014 Taylor & Francis.