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dc.contributor.authorSui, J. J.en_US
dc.contributor.authorBaloglu, S.en_US
dc.date.accessioned2016-02-08T10:30:48Z
dc.date.available2016-02-08T10:30:48Z
dc.date.issued2003en_US
dc.identifier.issn1096-3480
dc.identifier.urihttp://hdl.handle.net/11693/24537
dc.description.abstractThis study examines the antecedents and consequences of commitment to hotel casinos targeting local customers. To accomplish this goal, a model of loyalty was developed and tested to understand the behavioral outcomes (benefits) of building relationships with lo- cal customers and what elements contribute to these behavioral outcomes. The results of path analysis showed that emotional attachment is a key mediating variable between attitudinal antecedents (trust and switching costs) and behavioral variables (proportion of visit, word of mouth, cooperation, time spent in casinos, and other product usage). The most influential variables on behavioral outcomes of loyalty were found to be trust and emotional attachment. The study contributes to services and casino marketing by validating empirical linkages in gaming context and providing empirical support for conceptualized differential effects of trust and switching cost on emotional attachment and behavioral outcomes of loyalty in services marketing literature. Theoretical and practical implications and future research issues are discussed. © 2003 International Council on Hotel, Restaurant and Institutional Education.en_US
dc.language.isoEnglishen_US
dc.source.titleJournal of Hospitality & Tourism Researchen_US
dc.relation.isversionofhttps://doi.org/10.1177/10963480030274006en_US
dc.subjectBehavioral loyaltyen_US
dc.subjectCasinosen_US
dc.subjectEmotional commitmenten_US
dc.subjectPath analysisen_US
dc.subjectSwitching costen_US
dc.subjectTrusten_US
dc.titleThe role of emotional commitment in relationship marketing: an empirical investigation of a loyalty model for casinosen_US
dc.typeArticleen_US
dc.departmentHospitality Servicesen_US
dc.citation.spage470en_US
dc.citation.epage489en_US
dc.citation.volumeNumber27en_US
dc.citation.issueNumber4en_US
dc.identifier.doi10.1177/10963480030274006en_US
dc.publisherSAGE Publications Inc.en_US


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