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dc.contributor.authorBuğra G.en_US
dc.date.accessioned2016-02-08T10:20:59Z
dc.date.available2016-02-08T10:20:59Z
dc.date.issued2005en_US
dc.identifier.issn13003984
dc.identifier.urihttp://hdl.handle.net/11693/23903
dc.description.abstractAs an orality product, anecdotes keep its countinuity after literacy both as oral in memories and in various publishing areas and mass comunications by literary language. The most known feature of anectodes is "comic" factor. This factor is popularized as advertisement and promotion by marketing. This article disscuses the part that has taken by anectodes in advertisement and marketing.en_US
dc.language.isoTurkishen_US
dc.source.titleMilli Folkloren_US
dc.subjectAdvertisementen_US
dc.subjectAnectodeen_US
dc.subjectMarketingen_US
dc.titleFrom orality to literacy: Functions and transformation of "anectodes" in marketingen_US
dc.title.alternativeSözlü kültürden yazili kültüre "fikra"nin "pazarlama" sektöründe dönüşümü ve fonksiyonlarien_US
dc.typeArticleen_US
dc.departmentDepartment of Turkish Literature
dc.citation.spage94en_US
dc.citation.epage97en_US
dc.citation.volumeNumber9en_US
dc.citation.issueNumber67en_US


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