• About
  • Policies
  • What is open access
  • Library
  • Contact
Advanced search
      View Item 
      •   BUIR Home
      • Scholarly Publications
      • Faculty of Humanities and Letters
      • Department of Turkish Literature
      • View Item
      •   BUIR Home
      • Scholarly Publications
      • Faculty of Humanities and Letters
      • Department of Turkish Literature
      • View Item
      JavaScript is disabled for your browser. Some features of this site may not work without it.

      The function of folkloric elements, cultural code and indicators in Akbank commercials

      Thumbnail
      View / Download
      86.4 Kb
      Author(s)
      Günaydin, A.U.
      Date
      2006
      Source Title
      Milli Folklor
      Print ISSN
      13003984
      Volume
      9
      Issue
      71
      Pages
      56 - 59
      Language
      Turkish
      Type
      Article
      Item Usage Stats
      145
      views
      37
      downloads
      Abstract
      As one of the means of cultural power in modern life, commercials have a significant role in creating folklore. It is possible to point out the folklore that is created by the nations through the use of commercials. This could be done only by using special codes because "meaning" is constructed by the mediation of indicators and tradition. In this article Cep Kredi commercial series of Akbank will be discussed. We are planning to evaluate how this specific commercial series use the facilities of the oral culture to build the "meaning" with the use of visual and verbal special codes and indicators. The emphasis will be on the urban folklore and the themes like nationality and national identity which are used intensively in these commercials. In this commercial series the big city is depicted as the place where luxury is generated and consumed. It uses interior spaces rather than public spaces and emphasizes the "urban" theme with the codes like facial expressions, words, clothing and attitudes of the characters. It is parodying and highlighting "the equalizing consumption".
      Keywords
      Commercials
      Joke
      Oral culture
      Urban folklore
      Permalink
      http://hdl.handle.net/11693/23652
      Collections
      • Department of Turkish Literature 272
      Show full item record

      Browse

      All of BUIRCommunities & CollectionsTitlesAuthorsAdvisorsBy Issue DateKeywordsTypeDepartmentsCoursesThis CollectionTitlesAuthorsAdvisorsBy Issue DateKeywordsTypeDepartmentsCourses

      My Account

      Login

      Statistics

      View Usage StatisticsView Google Analytics Statistics

      Bilkent University

      If you have trouble accessing this page and need to request an alternate format, contact the site administrator. Phone: (312) 290 2976
      © Bilkent University - Library IT

      Contact Us | Send Feedback | Off-Campus Access | Admin | Privacy