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dc.contributor.authorBuğra, M.G.en_US
dc.date.accessioned2016-02-08T10:16:56Z
dc.date.available2016-02-08T10:16:56Z
dc.date.issued2006en_US
dc.identifier.issn13003984
dc.identifier.urihttp://hdl.handle.net/11693/23651
dc.description.abstractThe sector of advertising is an area that always renewals itself and uses all the codes that it can reach. So elements of folklore are main determining factors. The aim of this article is to point out how the concepts of localism and nationalism are used in a TV commercial and to discuss the relation between daily consumption and folklore.en_US
dc.language.isoTurkishen_US
dc.source.titleMilli Folkloren_US
dc.subjectAdvertisingen_US
dc.subjectFolkloreen_US
dc.subjectLocalismen_US
dc.subjectNationalismen_US
dc.titleThe function of "localism" and "nationalism" in the context of relation between folklore and advertisingen_US
dc.title.alternativeFolklor-reklam ilişkisi bağlaminda yerellik ve milliyetçilik öğelerinin kullanimien_US
dc.typeArticleen_US
dc.departmentDepartment of Turkish Literatureen_US
dc.citation.spage53en_US
dc.citation.epage55en_US
dc.citation.volumeNumber9en_US
dc.citation.issueNumber71en_US


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