The function of "localism" and "nationalism" in the context of relation between folklore and advertising
Author
Buğra, M.G.
Date
2006Source Title
Milli Folklor
Print ISSN
13003984
Volume
9
Issue
71
Pages
53 - 55
Language
Turkish
Type
ArticleItem Usage Stats
75
views
views
20
downloads
downloads
Abstract
The sector of advertising is an area that always renewals itself and uses all the codes that it can reach. So elements of folklore are main determining factors. The aim of this article is to point out how the concepts of localism and nationalism are used in a TV commercial and to discuss the relation between daily consumption and folklore.