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      • Department of Turkish Literature
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      The function of "localism" and "nationalism" in the context of relation between folklore and advertising

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      Author
      Buğra, M.G.
      Date
      2006
      Source Title
      Milli Folklor
      Print ISSN
      13003984
      Volume
      9
      Issue
      71
      Pages
      53 - 55
      Language
      Turkish
      Type
      Article
      Item Usage Stats
      75
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      Abstract
      The sector of advertising is an area that always renewals itself and uses all the codes that it can reach. So elements of folklore are main determining factors. The aim of this article is to point out how the concepts of localism and nationalism are used in a TV commercial and to discuss the relation between daily consumption and folklore.
      Keywords
      Advertising
      Folklore
      Localism
      Nationalism
      Permalink
      http://hdl.handle.net/11693/23651
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      • Department of Turkish Literature 270
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