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      Cross-national reconstruction of managerial practices: TQM in Turkey

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      Author
      Özen, Ş.
      Berkman, Ü.
      Date
      2007
      Source Title
      Organization Studies
      Print ISSN
      0170-8406
      Electronic ISSN
      1741-3044
      Publisher
      Sage Publications
      Volume
      28
      Issue
      6
      Pages
      825 - 851
      Language
      English
      Type
      Article
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      Abstract
      Drawing on the discursive and translative perspectives, we examine the discourse produced by an elite group of corporate executives to legitimate TQM (total quality management) at the national level in Turkey. The findings indicate that the legitimating agencies largely used ethos justifications exploiting the macro-cultural discourses prevalent in the Turkish context. As such, they reconstructed TQM as a blueprint embracing solutions to the problems at societal, organizational, and individual levels. Based on the findings, we propose that reconstruction of imported practices in recipient contexts is more likely to involve ethos justification when compared to the construction of the original rhetoric because of the nature of cross-national translation. The strategy of ethos justification is even more likely when legitimating actors also strive to legitimate themselves as a social group, and/or to promote the practice to the public. Furthermore, the recipient discourse will be less coherent if legitimating actors have less formal authority and loose structure, and the target audiences have diverse values and expectations. We suggest that, under these circumstances, the reconstruction of the imported practices is more likely to produce fashions than institutions, a limited diffusion of the practice in contrast to the intentions of legitimating actors.
      Keywords
      Cross-national reconstruction of managerial practices
      Discourse
      Legitimation
      New institutional theory
      Rhetoric
      TQM
      Translation
      Permalink
      http://hdl.handle.net/11693/23444
      Published Version (Please cite this version)
      http://dx.doi.org/10.1177/0170840607079863
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