• About
  • Policies
  • What is open access
  • Library
  • Contact
Advanced search
      View Item 
      •   BUIR Home
      • Scholarly Publications
      • Faculty of Business Administration
      • Department of Management
      • View Item
      •   BUIR Home
      • Scholarly Publications
      • Faculty of Business Administration
      • Department of Management
      • View Item
      JavaScript is disabled for your browser. Some features of this site may not work without it.

      Theoretical lenses and domain definitions in innovation research

      Thumbnail
      View / Download
      375.2 Kb
      Author(s)
      Harmancioglu, N.
      Droge, C.
      Calantone, R. J.
      Date
      2009
      Source Title
      European Journal of Marketing
      Print ISSN
      0309-0566
      Publisher
      Emerald Publishing
      Volume
      43
      Issue
      1
      Pages
      229 - 263
      Language
      English
      Type
      Article
      Item Usage Stats
      123
      views
      644
      downloads
      Abstract
      Purpose - This study aims to scrutinize the meaning and domain of "innovation" by providing an extensive theory-driven review of the new product literature in marketing, management and engineering. The overall objective is to classify the recent literature on innovation and to illustrate theoretically derived discourses in the study of innovation. Design/methodology/approach - The paper organizes this literature by providing typologies of discourses, which define innovation. Based on our review of 238 articles from a comprehensive set of journals publishing innovation research, we propose a theoretical divide in the innovation literature. Findings - Theoretical underpinnings, namely adoption/diffusion theory versus the resource-based/contingency theory view, form one dimension of the typology. Jointly considered with the other two dimensions - level of analysis and customer vs firm perspective - a framework is formed of the different discourses and conceptualisations in the innovation literature. Originality/value - Past researchers have always proposed a definition of innovation that was embedded in a typology of innovation types; in contrast, the paper allows the theoretical discourses to unveil meanings of innovation and associated constructs (and hence it starts with theory specification, not construct definition). It argues for starting with theory as the basic division and proposes a theory driven typology. Through its theoretical genesis, the paper wishes to create a shared understanding among academics and practitioners of what constitutes innovation and constructs within the related theoretical net. © Emerald Group Publishing Limited.
      Keywords
      Innovation
      Product development
      Permalink
      http://hdl.handle.net/11693/22590
      Published Version (Please cite this version)
      http://dx.doi.org/10.1108/03090560910923319
      Collections
      • Department of Management 579
      Show full item record

      Browse

      All of BUIRCommunities & CollectionsTitlesAuthorsAdvisorsBy Issue DateKeywordsTypeDepartmentsThis CollectionTitlesAuthorsAdvisorsBy Issue DateKeywordsTypeDepartments

      My Account

      LoginRegister

      Statistics

      View Usage StatisticsView Google Analytics Statistics

      Bilkent University

      If you have trouble accessing this page and need to request an alternate format, contact the site administrator. Phone: (312) 290 1771
      © Bilkent University - Library IT

      Contact Us | Send Feedback | Off-Campus Access | Admin | Privacy