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dc.contributor.authorFadıloğlu, M. M.en_US
dc.contributor.authorKaraşan, O. E.en_US
dc.contributor.authorPinar, M. C.en_US
dc.date.accessioned2016-02-08T10:00:44Z
dc.date.available2016-02-08T10:00:44Z
dc.date.issued2010en_US
dc.identifier.issn0254-5330
dc.identifier.urihttp://hdl.handle.net/11693/22484
dc.description.abstractIn the rapidly changing environment of Fast Moving Consumer Goods sector where new product launches are frequent, retail channels need to reallocate their shelf spaces intelligently while keeping up their total profit margins, and to simultaneously avoid product pollution. In this paper we propose an optimization model which yields the optimal product mix on the shelf in terms of profitability, and thus helps the retailers to use their shelves more effectively. The model is applied to the shampoo product class at two regional supermarket chains. The results reveal not only a computationally viable model, but also substantial potential increases in the profitability after the reorganization of the product list.en_US
dc.language.isoEnglishen_US
dc.source.titleAnnals of Operations Researchen_US
dc.relation.isversionofhttp://dx.doi.org/10.1007/s10479-008-0497-9en_US
dc.subjectAssortment optimizationen_US
dc.subjectDemand substitutionen_US
dc.subjectRetailingen_US
dc.titleA model and case study for efficient shelf usage and assortment analysisen_US
dc.typeArticleen_US
dc.departmentDepartment of Industrial Engineeringen_US
dc.citation.spage105en_US
dc.citation.epage124en_US
dc.citation.volumeNumber180en_US
dc.citation.issueNumber1en_US
dc.identifier.doi10.1007/s10479-008-0497-9en_US
dc.publisherSpringeren_US
dc.identifier.eissn1572-9338


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