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dc.contributor.authorSirgy, M. J.en_US
dc.contributor.authorGurel-Atay E.en_US
dc.contributor.authorWebb, D.en_US
dc.contributor.authorCicic, M.en_US
dc.contributor.authorHusic, M.en_US
dc.contributor.authorEkici, A.en_US
dc.contributor.authorHerrmann, A.en_US
dc.contributor.authorHegazy, I.en_US
dc.contributor.authorLee, Dong-Jinen_US
dc.contributor.authorJohar, J. S.en_US
dc.date.accessioned2016-02-08T09:46:53Z
dc.date.available2016-02-08T09:46:53Z
dc.date.issued2012en_US
dc.identifier.issn0303-8300
dc.identifier.urihttp://hdl.handle.net/11693/21477
dc.description.abstractThis paper develops theory related to advertising, materialism, and life satisfaction by formally testing explanations related to the antecedents and consequences of materialism. Survey data were collected from seven major cities each in a different country (Australia, Bosnia/Herzegovina, Germany, Egypt, Korea, Turkey, and the USA) using a probability sample (cluster sampling method involving income stratification). The results showed that the extent to which advertising is perceived to be materialistic contributes to materialism. Materialism, in turn, leads to the frequent use of various standards of comparison in making judgments about standard of living. As judgments about standard of living increase, standard of living is evaluated more negatively. In turn, negative self-evaluations contribute significantly to dissatisfaction with life. © 2011 Springer Science+Business Media B.V.en_US
dc.language.isoEnglishen_US
dc.source.titleSocial Indicators Researchen_US
dc.relation.isversionofhttps://doi.org/10.1007/s11205-011-9829-2en_US
dc.subjectEvaluation of standard of livingen_US
dc.subjectLife satisfactionen_US
dc.subjectMaterialismen_US
dc.subjectMaterialistic advertisingen_US
dc.subjectTelevision viewershipen_US
dc.subjectAdvertisingen_US
dc.subjectLiving standarden_US
dc.subjectQuality of lifeen_US
dc.subjectTelevisionen_US
dc.titleLinking advertising, materialism, and life satisfactionen_US
dc.typeArticleen_US
dc.departmentDepartment of Managementen_US
dc.citation.spage79en_US
dc.citation.epage101en_US
dc.citation.volumeNumber107en_US
dc.citation.issueNumber1en_US
dc.identifier.doi10.1007/s11205-011-9829-2en_US
dc.publisherSpringer Netherlandsen_US


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