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      Linking advertising, materialism, and life satisfaction

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      Author
      Sirgy, M. J.
      Gurel-Atay E.
      Webb, D.
      Cicic, M.
      Husic, M.
      Ekici, A.
      Herrmann, A.
      Hegazy, I.
      Lee, Dong-Jin
      Johar, J. S.
      Date
      2012
      Source Title
      Social Indicators Research
      Print ISSN
      0303-8300
      Publisher
      Springer Netherlands
      Volume
      107
      Issue
      1
      Pages
      79 - 101
      Language
      English
      Type
      Article
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      Abstract
      This paper develops theory related to advertising, materialism, and life satisfaction by formally testing explanations related to the antecedents and consequences of materialism. Survey data were collected from seven major cities each in a different country (Australia, Bosnia/Herzegovina, Germany, Egypt, Korea, Turkey, and the USA) using a probability sample (cluster sampling method involving income stratification). The results showed that the extent to which advertising is perceived to be materialistic contributes to materialism. Materialism, in turn, leads to the frequent use of various standards of comparison in making judgments about standard of living. As judgments about standard of living increase, standard of living is evaluated more negatively. In turn, negative self-evaluations contribute significantly to dissatisfaction with life. © 2011 Springer Science+Business Media B.V.
      Keywords
      Evaluation of standard of living
      Life satisfaction
      Materialism
      Materialistic advertising
      Television viewership
      Advertising
      Living standard
      Quality of life
      Television
      Permalink
      http://hdl.handle.net/11693/21477
      Published Version (Please cite this version)
      https://doi.org/10.1007/s11205-011-9829-2
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