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      • Department of Communication and Design
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      An analysis of Turkey's telecommunications sector's social responsibility practices online

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      Author(s)
      Ozdora-Aksak, E.
      Date
      2015
      Source Title
      Public Relations Review
      Print ISSN
      0363-8111
      Publisher
      Elsevier Ltd
      Volume
      41
      Issue
      3
      Pages
      365 - 369
      Language
      English
      Type
      Article
      Item Usage Stats
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      Abstract
      Rooted in social identity theory, this exploratory study focuses on Turkey's four largest telecommunications companies (Turkcell, Türk Telekom, Avea, and Vodafone) to determine how public relations and corporate social responsibility practices help construct organizational identity. To achieve its aim, the study performs a thematic content analysis of the companies' corporate websites and social media accounts. Study results reveal that, in addition to focusing on their core business functions, telecommunications companies in Turkey try to create value and construct a legitimate identity by emphasizing community benefits and their superiority vis-à-vis their competitors. This study also demonstrates that companies' CSR activities play a crucial role in constructing organizational identity and gaining legitimacy. © 2015 Elsevier Inc.
      Keywords
      Corporate social responsibility
      Legitimacy
      Organizational identity
      Public relations
      Social media
      Telecommunications sector
      Permalink
      http://hdl.handle.net/11693/21136
      Published Version (Please cite this version)
      http://dx.doi.org/10.1016/j.pubrev.2015.01.001
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