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      Values and risk perceptions: a cross-cultural examination

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      Author
      Kaptan, G.
      Shiloh, S.
      Önkal, D.
      Date
      2013
      Source Title
      Risk Analysis
      Print ISSN
      0272-4332
      Publisher
      Wiley-Blackwell Publishing
      Volume
      33
      Issue
      2
      Pages
      318 - 332
      Language
      English
      Type
      Article
      Item Usage Stats
      123
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      126
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      Abstract
      This article examines the relationship between values and risk perceptions regarding terror attacks. The participants in the study are university students from Turkey (n = 536) and Israel (n = 298). Schwartz value theory (1992, 1994) is applied to conceptualize and measure values. Cognitive (perceived likelihood and perceived severity) and emotional (fear, helplessness, anger, distress, insecurity, hopelessness, sadness, and anxiety) responses about the potential of (i) being personally exposed to a terror attack, and (ii) a terror attack that may occur in one's country are assessed to measure risk perceptions. Comparison of the two groups suggests that the Turkish participants are significantly more emotional about terror risks than the Israeli respondents. Both groups perceive the risk of a terror attack that may occur in their country more likely than the risk of being personally exposed to a terror attack. No significant differences are found in emotional representations and perceived severity ratings regarding these risks. Results provide support for the existence of a link between values and risk perceptions of terror attacks. In both countries, self-direction values are negatively related to emotional representations, whereas security values are positively correlated with emotions; hedonism and stimulation values are negatively related to perceived likelihood. Current findings are discussed in relation to previous results, theoretical approaches (the social amplification of risk framework and cultural theory of risk), and practical implications (increasing community support for a course of action, training programs for risk communicators). © 2012 Society for Risk Analysis.
      Keywords
      Cross-cultural comparisons
      Risk perception
      Terror
      Values
      Community support
      Course of action
      Cross-cultural comparisons
      Cultural theory
      Security value
      Terror attacks
      Theoretical approach
      Training program
      Turkishs
      University students
      Value theory
      Values
      Risk perception
      Behavioral research
      Cultural factor
      Adolescent
      Adult
      Cultural characteristics
      Young adult
      Turkey
      Permalink
      http://hdl.handle.net/11693/21094
      Published Version (Please cite this version)
      http://dx.doi.org/10.1111/j.1539-6924.2012.01875.x
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      • Department of Management 551
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