The impulsive effects created by the use of color on food and beverage packages: their relations with the symbolic meanings of foods and beverages
Tonak, İrem Petek
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The intention of this study is to aiialyze the role of symbolic meanings and physical attributes of foods and beverages reflected by the use of color on their packages in the creation process of impulsive effects.
KeywordsFood and beverage packages
NC1002.L3 T66 1994
- Collection T 62