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      • Bilkent Theses
      • Theses - Department of Management
      • Dept. of Management - Master's degree
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      A case study in marketing-manufacturing interface : Ateş Mobilya

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      Author(s)
      Gezer, Melih
      Advisor
      Karabatı, Selçuk
      Date
      1994
      Publisher
      Bilkent University
      Language
      English
      Type
      Thesis
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      Abstract
      The coordination between Marketing and Manufacturing departments is a key determinant of an organization’s level of competitiveness. The lack of coordination between these two functions can be attributed to various factors. The aim of this study is to develop a qualitative research tool for understanding the effects of such factors on the Marketing - Manufacturing interface and to provide an empirical case study by applying this tool to a manufacturing organization. The study is concluded with an analysis of the findings and recommendations for future use.
      Keywords
      Marketing
      Manufacturing
      Interface
      Qualitative
      Case Study
      Permalink
      http://hdl.handle.net/11693/18616
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      • Dept. of Management - Master's degree 318
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