A case study in marketing-manufacturing interface : Ateş Mobilya
Item Usage Stats
MetadataShow full item record
The coordination between Marketing and Manufacturing departments is a key determinant of an organization’s level of competitiveness. The lack of coordination between these two functions can be attributed to various factors. The aim of this study is to develop a qualitative research tool for understanding the effects of such factors on the Marketing - Manufacturing interface and to provide an empirical case study by applying this tool to a manufacturing organization. The study is concluded with an analysis of the findings and recommendations for future use.
HF5415 .G49 1994
Furniture industry and trade--Turkey.