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dc.contributor.advisorPultar, Mustafa
dc.contributor.authorErtep, Rifat Hakan
dc.date.accessioned2016-01-08T20:20:09Z
dc.date.available2016-01-08T20:20:09Z
dc.date.issued1996
dc.identifier.urihttp://hdl.handle.net/11693/18528
dc.descriptionAnkara : Institute of Economics and Social Sciences, Bilkent Univ., 1996.en_US
dc.descriptionThesis (Ph.D.) -- Bilkent University, 1996.en_US
dc.descriptionIncludes bibliographical references.en_US
dc.description.abstractThis study investigates the role of graphic design materials in improving the recall and retention level of television news viewers, and examines the capacity and power of these materials to shape or distort people's perception of reality. To this end, two experiments have been conducted with the aim of providing an empirical framework to the role of graphics in the construction of reality. It was found that graphics increase the recall and retention level of the viewers, and that they can alter viewers' recall of the content of the news stories.en_US
dc.description.statementofresponsibilityErtep, Rifat Hakanen_US
dc.format.extentxiii, 242 leavesen_US
dc.language.isoEnglishen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectTelevisionen_US
dc.subjectNewscastsen_US
dc.subjectGraphic designen_US
dc.subjectTypographyen_US
dc.subjectLower captionsen_US
dc.subjectMapsen_US
dc.subjectDominant ideologyen_US
dc.subjectRecallen_US
dc.subjectRetentionen_US
dc.subjectVisual perceptionen_US
dc.subject.lccPN1992.8.G7 E78 1996en_US
dc.subject.lcshTelevision graphics.en_US
dc.titleThe effect of graphic design materials on the retention level of viewers in prime time television newscastsen_US
dc.typeThesisen_US
dc.departmentGraduate School of Economics and Social Sciencesen_US
dc.publisherBilkent Universityen_US
dc.description.degreePh.D.en_US


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