A qualitative research on consumer's perception of prices and their evaluation of price promotions in an inflationary environment
Şahin, F. Aykut
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This study aims at the formation of an understanding on how consumers process price information, what opinion they hold of price promotions and how they interpret promotion signals, reference effects of price promotions, and price and quality perception relationsip in an inflationary environment through the use of qualitative research. The findings are presented and areas of future research are suggested.
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