A qualitative research on consumer's perception of prices and their evaluation of price promotions in an inflationary environment
Şahin, F. Aykut
Item Usage Stats
MetadataShow full item record
This study aims at the formation of an understanding on how consumers process price information, what opinion they hold of price promotions and how they interpret promotion signals, reference effects of price promotions, and price and quality perception relationsip in an inflationary environment through the use of qualitative research. The findings are presented and areas of future research are suggested.
HF5416.5 .S24 1996
Permalink (Please cite this version)http://hdl.handle.net/11693/17824
Showing items related by title, author, creator and subject.
Pınar, M. Ç. (E D P Sciences, 2010)Motivated by the observation that the gain-loss criterion, while offering economically meaningful prices of contingent claims, is sensitive to the reference measure governing the underlying stock price process (a situation ...
Köstem, Alper (Bilkent University, 1990)This study examines the security market indicators in the foreign stock exchanges and in the Istanbul Securities Exchange (ISE) stock and proposes an index that may be the most suitable one for the ISE. The observations ...
Avci-Surucu, E.; Aydogan, A. K.; Akgul, D. (Elsevier, 2016)The purpose of this study is to examine the fractal dynamics of day ahead electricity prices by using parametric and semi parametric approaches for each time zone in a multi-time tariff setting in the framework of bidding ...