dc.contributor.advisor | Mercan, Murat | |
dc.contributor.author | Ayırga, A. Oğuz | |
dc.date.accessioned | 2016-01-08T20:13:33Z | |
dc.date.available | 2016-01-08T20:13:33Z | |
dc.date.issued | 1996 | |
dc.identifier.uri | http://hdl.handle.net/11693/17804 | |
dc.description | Ankara : The Department of Management and Graduate School of Business Administration of Bilkent Univ., 1996. | en_US |
dc.description | Thesis (Master's) -- Bilkent University, 1996. | en_US |
dc.description | Includes bibliographical references leaves 55-56 | en_US |
dc.description.abstract | Marketing manufacturing interface in Biltepe Inc. is analyzed by a qualitative research
tool in this thesis. The competitive advantages of an organization relies on the
coordination between marketing and manufacturing departments. Inadequate
coordination between these two departments can be originated from various factors.
The study determines the factors that have effect on the marketing manufacturing
interface and provides an empirical case study by applying research tool in a
manufacturing organization in the advanced construction materials industry. The study
also includes analysis of the company related issues which have been scrutinized from
a strategic perspective. In the final part recommendations made for future use of both
this company and this study. | en_US |
dc.description.statementofresponsibility | Ayırga, A Oğuz | en_US |
dc.format.extent | iii, 86 leaves | en_US |
dc.language.iso | English | en_US |
dc.rights | info:eu-repo/semantics/openAccess | en_US |
dc.subject | Marketing | en_US |
dc.subject | Manufacturing | en_US |
dc.subject | Interface | en_US |
dc.subject | Advanced construction materials | en_US |
dc.subject | Case study | en_US |
dc.subject.lcc | HF5415 .A95 1996 | en_US |
dc.subject.lcsh | Marketing--Case study. | en_US |
dc.subject.lcsh | Manufacturing--Case study. | en_US |
dc.title | Marketing manufacturing interface in Biltepe AS | en_US |
dc.type | Thesis | en_US |
dc.department | Department of Management | en_US |
dc.publisher | Bilkent University | en_US |
dc.description.degree | M.B.A | en_US |
dc.identifier.itemid | BILKUTUPB053774 | |