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dc.contributor.advisorMercan, Murat
dc.contributor.authorAyırga, A Oğuz
dc.date.accessioned2016-01-08T20:13:33Z
dc.date.available2016-01-08T20:13:33Z
dc.date.issued1996
dc.identifier.urihttp://hdl.handle.net/11693/17804
dc.descriptionAnkara : The Department of Management and Graduate School of Business Administration of Bilkent Univ., 1996.en_US
dc.descriptionThesis (Master's) -- Bilkent University, 1996.en_US
dc.descriptionIncludes bibliographical references leaves 55-56en_US
dc.description.abstractMarketing manufacturing interface in Biltepe Inc. is analyzed by a qualitative research tool in this thesis. The competitive advantages of an organization relies on the coordination between marketing and manufacturing departments. Inadequate coordination between these two departments can be originated from various factors. The study determines the factors that have effect on the marketing manufacturing interface and provides an empirical case study by applying research tool in a manufacturing organization in the advanced construction materials industry. The study also includes analysis of the company related issues which have been scrutinized from a strategic perspective. In the final part recommendations made for future use of both this company and this study.en_US
dc.description.statementofresponsibilityAyırga, A Oğuzen_US
dc.format.extentiii, 86 leavesen_US
dc.language.isoEnglishen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectMarketingen_US
dc.subjectManufacturingen_US
dc.subjectInterfaceen_US
dc.subjectAdvanced construction materialsen_US
dc.subjectCase studyen_US
dc.subject.lccHF5415 .A95 1996en_US
dc.subject.lcshMarketing--Case study.en_US
dc.subject.lcshManufacturing--Case study.en_US
dc.titleMarketing manufacturing interface in Biltepe ASen_US
dc.typeThesisen_US
dc.departmentDepartment of Managementen_US
dc.publisherBilkent Universityen_US
dc.description.degreeM.S.en_US
dc.identifier.itemidBILKUTUPB053774


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