Marketing manufacturing interface in Biltepe AS
Author(s)
Advisor
Mercan, MuratDate
1996Publisher
Bilkent University
Language
English
Type
ThesisItem Usage Stats
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Abstract
Marketing manufacturing interface in Biltepe Inc. is analyzed by a qualitative research
tool in this thesis. The competitive advantages of an organization relies on the
coordination between marketing and manufacturing departments. Inadequate
coordination between these two departments can be originated from various factors.
The study determines the factors that have effect on the marketing manufacturing
interface and provides an empirical case study by applying research tool in a
manufacturing organization in the advanced construction materials industry. The study
also includes analysis of the company related issues which have been scrutinized from
a strategic perspective. In the final part recommendations made for future use of both
this company and this study.