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      • Dept. of Management - Master's degree
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      •   BUIR Home
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      • Bilkent Theses
      • Theses - Department of Management
      • Dept. of Management - Master's degree
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      Marketing manufacturing interface in Biltepe AS

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      Author(s)
      Ayırga, A. Oğuz
      Advisor
      Mercan, Murat
      Date
      1996
      Publisher
      Bilkent University
      Language
      English
      Type
      Thesis
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      Abstract
      Marketing manufacturing interface in Biltepe Inc. is analyzed by a qualitative research tool in this thesis. The competitive advantages of an organization relies on the coordination between marketing and manufacturing departments. Inadequate coordination between these two departments can be originated from various factors. The study determines the factors that have effect on the marketing manufacturing interface and provides an empirical case study by applying research tool in a manufacturing organization in the advanced construction materials industry. The study also includes analysis of the company related issues which have been scrutinized from a strategic perspective. In the final part recommendations made for future use of both this company and this study.
      Keywords
      Marketing
      Manufacturing
      Interface
      Advanced construction materials
      Case study
      Permalink
      http://hdl.handle.net/11693/17804
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      • Dept. of Management - Master's degree 318
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