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dc.contributor.advisorMutman, Mahmuten_US
dc.contributor.authorTimur, Şebnemen_US
dc.date.accessioned2016-01-08T20:12:59Z
dc.date.available2016-01-08T20:12:59Z
dc.date.issued1996
dc.identifier.urihttp://hdl.handle.net/11693/17738
dc.descriptionAnkara : The Department of Graphic Arts and Institute of Fine Arts of Bilkent Univ., 1996.en_US
dc.descriptionThesis (Master's) -- Bilkent University, 1996.en_US
dc.descriptionIncludes bibliographical refences.en_US
dc.description.abstractEvery design can be considered as an expression, and every expression conveys meanings to the receiver, of different sorts. The aim of this study is to demonstrate the ways of meaning production and consumption through the material forms of our contemporary culture, focusing on product and graphic design. The product's discourse is articulated and received both through the material being of the object, and its representations or reflections on graphical forms. Firstly, in order to demonstrate the existence of the discourse of the designed item, the process is conceptualized as a process of communication, assigning the production stage the role of encoding and the consumption, that of decoding. Secondly, advertising is included in the discussion as an intermediary level of communication with its own independent system of signification. Thirdly, the relationship between design and language is explored through the efforts of integrating semantics in the design process as a methodology. Then related with the debate on language, the finished product's functioning as a sign within the system of signification of semiotics is discussed. Lastly, examples of different readings of design are presented with implications for future readings.en_US
dc.description.statementofresponsibilityTimur, Şebnemen_US
dc.format.extentxi, 145 leaves, illustrationsen_US
dc.language.isoEnglishen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectProduct Designen_US
dc.subjectGraphic Designen_US
dc.subjectDiscourseen_US
dc.subjectMeaningen_US
dc.subjectSemioticsen_US
dc.subject.lccNK1505 .T56 1996en_US
dc.subject.lcshDesignen_US
dc.subject.lcshCommunication in designen_US
dc.subject.lcshSemioticsen_US
dc.subject.lcshDesign, Industrialen_US
dc.subject.lcshGraphic artsen_US
dc.titleReading product de(sign): an inquiry into discursive aspects of design cultureen_US
dc.typeThesisen_US
dc.departmentDepartment of Graphic Designen_US
dc.publisherBilkent Universityen_US
dc.description.degreeM.S.en_US
dc.identifier.itemidBILKUTUPB035017


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