| dc.contributor.advisor | Erel, Erdal | |
| dc.contributor.author | Karaçoban, Özlem | |
| dc.date.accessioned | 2016-01-08T20:12:41Z | |
| dc.date.available | 2016-01-08T20:12:41Z | |
| dc.date.issued | 1995 | |
| dc.identifier.uri | http://hdl.handle.net/11693/17702 | |
| dc.description | Ankara : The Department of Management and Graduate School of Business Administration of Bilkent Univ., 1995. | en_US |
| dc.description | Thesis (Master's) -- Bilkent University, 1995. | en_US |
| dc.description | Includes bibliographical references leaves 54-55. | en_US |
| dc.description.abstract | Marketing-manufacturing interface in Turkish tractor industry is analyzed by a quantitative
research tool in this thesis. The study determines two factors that have effect on the
marketing-manufacturing interface and develops two hypotheses related with those
factors. These hypotheses are also tested and proved to be valid in Turkish tractor
industry. Furthermore, a detailed analysis is carried out by both quantitative and qualitative
techniques in order to understand the effect of factors on the marketing-manufacturiiig
interface in a manufacturing organization in the tractor sector. The study also includes
recommendations made for fiiture use of this particular company. | en_US |
| dc.description.statementofresponsibility | Karaçoban, Özlem | en_US |
| dc.format.extent | vi, 94 leaves, tables | en_US |
| dc.language.iso | English | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.subject | Marketing | en_US |
| dc.subject | Manufacturing | en_US |
| dc.subject | Interface | en_US |
| dc.subject | Turkish Tractor Industry | en_US |
| dc.subject | Case Study | en_US |
| dc.subject.lcc | HF5415 .K37 1995 | en_US |
| dc.subject.lcsh | Marketing--Case study. | en_US |
| dc.subject.lcsh | Manufactures--Case study. | en_US |
| dc.subject.lcsh | Marketing--Management. | en_US |
| dc.subject.lcsh | Product management. | en_US |
| dc.subject.lcsh | Automobile industry and trade--Turkey. | en_US |
| dc.title | Marketing-manufacturing interface in Turkish tractor industry | en_US |
| dc.type | Thesis | en_US |
| dc.department | Department of Management | en_US |
| dc.publisher | Bilkent University | en_US |
| dc.description.degree | M.B.A | en_US |
| dc.identifier.itemid | BILKUTUPB053842 | |
