Marketing-manufacturing interface in Turkish tractor industry

Abstract

Marketing-manufacturing interface in Turkish tractor industry is analyzed by a quantitative research tool in this thesis. The study determines two factors that have effect on the marketing-manufacturing interface and develops two hypotheses related with those factors. These hypotheses are also tested and proved to be valid in Turkish tractor industry. Furthermore, a detailed analysis is carried out by both quantitative and qualitative techniques in order to understand the effect of factors on the marketing-manufacturiiig interface in a manufacturing organization in the tractor sector. The study also includes recommendations made for fiiture use of this particular company.