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      • Dept. of Management - Master's degree
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      •   BUIR Home
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      • Bilkent Theses
      • Theses - Department of Management
      • Dept. of Management - Master's degree
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      A case study in marketing-manufacturing interface

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      Author
      Eren, Demet
      Advisor
      Erel, Erdal
      Date
      1995
      Publisher
      Bilkent University
      Language
      English
      Type
      Thesis
      Item Usage Stats
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      Abstract
      The coordination between the marketing and manufacturing departments plays an important role in the implementation of the corporate strategy. The conflicts and gaps between these two departments impede the successful implementation of corporate strategy. Therefore understanding and managing the marketingmanufacturing interface is critical for the success of the company. This study investigates the gaps and factors affecting these gaps in the marketingmanufacturing interface and developes and uses a survey instrument in a case study.
      Keywords
      Marketing
      Manufacturing
      Interface
      Survey
      Case
      Permalink
      http://hdl.handle.net/11693/17701
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      • Dept. of Management - Master's degree 295
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