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dc.contributor.advisorMutman, Mahmut
dc.contributor.authorŞenova, Başak
dc.date.accessioned2016-01-08T20:12:16Z
dc.date.available2016-01-08T20:12:16Z
dc.date.issued1995
dc.identifier.urihttp://hdl.handle.net/11693/17656
dc.descriptionAnkara : The Department of Graphic Design and the Institute of Fine Arts of Bilkent University, 1995.en_US
dc.descriptionThesis (Master's) -- Bilkent University, 1995.en_US
dc.descriptionIncludes bibliographical references leaves 122-125en_US
dc.description.abstractThe purpose of this study is to investigate the intersections of rhetoric in advertisements with the postmodern condition and to determine if postmodern condition reflects itself in advertisements. In this context^ semiological framework is taken as an approach to analyze the aspects concerning postmodern issues in advertising discourse. Finally^ it draws attention to consequences of postmodern advertising in respect of contemporary cultural condition.en_US
dc.description.statementofresponsibilityŞenova, Başaken_US
dc.format.extentxi, 125 leavesen_US
dc.language.isoEnglishen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectAdvertisingen_US
dc.subjectPostmodern Conditionen_US
dc.subjectRhetoricen_US
dc.subjectSemiologyen_US
dc.subjectSchizophreniaen_US
dc.subject.lccHF5827 .S46 1995en_US
dc.subject.lcshAdvertising--Language.en_US
dc.subject.lcshPostmodernism.en_US
dc.subject.lcshSemiotics.en_US
dc.subject.lcshRhetoric.en_US
dc.titleA vanguard of postmodern condition: verbal and visual rhetoric in contemporary advertisingen_US
dc.typeThesisen_US
dc.departmentDepartment of Graphic Designen_US
dc.publisherBilkent Universityen_US
dc.description.degreeM.S.en_US


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