| dc.contributor.advisor | Mutman, Mahmut | |
| dc.contributor.author | Şenova, Başak | |
| dc.date.accessioned | 2016-01-08T20:12:16Z | |
| dc.date.available | 2016-01-08T20:12:16Z | |
| dc.date.issued | 1995 | |
| dc.identifier.uri | http://hdl.handle.net/11693/17656 | |
| dc.description | Ankara : The Department of Graphic Design and the Institute of Fine Arts of Bilkent University, 1995. | en_US |
| dc.description | Thesis (Master's) -- Bilkent University, 1995. | en_US |
| dc.description | Includes bibliographical references leaves 122-125 | en_US |
| dc.description.abstract | The purpose of this study is to investigate the intersections of
rhetoric in advertisements with the postmodern condition and to
determine if postmodern condition reflects itself in advertisements.
In this context^ semiological framework is taken as an approach to
analyze the aspects concerning postmodern issues in advertising
discourse. Finally^ it draws attention to consequences of postmodern
advertising in respect of contemporary cultural condition. | en_US |
| dc.description.statementofresponsibility | Şenova, Başak | en_US |
| dc.format.extent | xi, 125 leaves | en_US |
| dc.language.iso | English | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.subject | Advertising | en_US |
| dc.subject | Postmodern Condition | en_US |
| dc.subject | Rhetoric | en_US |
| dc.subject | Semiology | en_US |
| dc.subject | Schizophrenia | en_US |
| dc.subject.lcc | HF5827 .S46 1995 | en_US |
| dc.subject.lcsh | Advertising--Language. | en_US |
| dc.subject.lcsh | Postmodernism. | en_US |
| dc.subject.lcsh | Semiotics. | en_US |
| dc.subject.lcsh | Rhetoric. | en_US |
| dc.title | A vanguard of postmodern condition: verbal and visual rhetoric in contemporary advertising | en_US |
| dc.type | Thesis | en_US |
| dc.department | Department of Graphic Design | en_US |
| dc.publisher | Bilkent University | en_US |
| dc.description.degree | M.S. | en_US |
