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dc.contributor.advisorGer, Gülizen_US
dc.contributor.authorParman, Doruken_US
dc.date.accessioned2016-01-08T20:11:38Z
dc.date.available2016-01-08T20:11:38Z
dc.date.issued1994
dc.identifier.urihttp://hdl.handle.net/11693/17585
dc.descriptionAnkara : The Department of Management and Graduate School of Business Administration of Bilkent Univ., 1994.en_US
dc.descriptionThesis (Master's) -- Bilkent University, 1994.en_US
dc.descriptionIncludes bibliographical references leaves 65-68.en_US
dc.description.abstractThe globalisation of markets and growth in the volume of international trade increased the importance of international marketing. One aspect of products transnationally marketed is the "made in" image. This is the stereotype that consumers attach to products of a specific country, especially when there is lack of other information about the product other than the country-of-origin. In this study Turkish consumers' attitudes toward some countries' products with which Türkiye is in trade relationship and also Turkish products. This study aims to help international marketing managers by finding out their countries' products image in Turkish consumers' minds and also a comparison of them with Turkish made products are given.en_US
dc.description.statementofresponsibilityParman, Doruken_US
dc.format.extentvii, 68 leavesen_US
dc.language.isoEnglishen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subject.lccHF5415.12.T8 P37 1994en_US
dc.subject.lcshMarketing--Turkey.en_US
dc.subject.lcshMarketing--Turkey--Case studies.en_US
dc.subject.lcshConsumers--Turkey.en_US
dc.titleTurkish consumers' perceptions of foreign and Turkish productsen_US
dc.typeThesisen_US
dc.departmentDepartment of Managementen_US
dc.publisherBilkent Universityen_US
dc.description.degreeM.S.en_US
dc.identifier.itemidBILKUTUPB022911


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