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dc.contributor.advisorPaşa, Mehmet
dc.contributor.authorİşıklar, Yeşim
dc.date.accessioned2016-01-08T20:11:35Z
dc.date.available2016-01-08T20:11:35Z
dc.date.issued1994
dc.identifier.urihttp://hdl.handle.net/11693/17580
dc.descriptionAnkara : The Department of Management and Graduate School of Business Administration of Bilkent Univ., 1994.en_US
dc.descriptionThesis (Master's) -- Bilkent University, 1994.en_US
dc.descriptionIncludes bibliographical references leaves 83-84.en_US
dc.description.abstractThis study focuses on the Life Insurance practice in Turkey, its development through the years and the consumer perceptions. The nature of the currently operating companies in the sector and their marketing activities are all discussed in the study. Interviews and a survey are conducted to a predetermined sample in order to understand the users versus non-users attitudes. The results show that the consumers awareness and knowledge about the product is veiy poor and the sector has important problems. The factors that cause problems in the sector are analysed and some recommendations are given to improve the service quality and success of Life Insurance branch in Turkeyen_US
dc.description.statementofresponsibilityİşıklar, Yeşimen_US
dc.format.extent84 leavesen_US
dc.language.isoEnglishen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectLife Insuranceen_US
dc.subjectPublic Awareness and Knowledgeen_US
dc.subjectService Qualityen_US
dc.subject.lccHG9154.93 .I84 1994en_US
dc.subject.lcshInsurance, life--Turkey.en_US
dc.subject.lcshInsurance, health.en_US
dc.titleLife insurance practice in Turkey: history and consumer perceptionsen_US
dc.typeThesisen_US
dc.departmentDepartment of Managementen_US
dc.publisherBilkent Universityen_US
dc.description.degreeM.S.en_US
dc.identifier.itemidBILKUTUPB026991


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