A decision consultancy case on strategy formulation of a livestock project
Author
Akar, Mustafa
Advisor
Önkal, Dilek
Date
1994Publisher
Bilkent University
Language
English
Type
ThesisItem Usage Stats
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Abstract
The purpose of this thesis is to assist in a project that combines decision support mechanisms and their probable results to assist top management in decision making. Government regulation obliges the subject firm to enter daily cattle artificial insemination business. This study covers an analysis for the industry structure, financial estimation and present value calculations, suggested value chain, marketing strategy, and sei-vice guarantee - quality with a motivation program.
Keywords
Decision supportDairy cattle artificial insemination
Service quality
Service guarantee
Value chain
Performance appraisal system
Management by objectives
Financial estimation and present value calculation