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dc.contributor.advisorErdoğan, Nezihen_US
dc.contributor.authorSezgi, Osmanen_US
dc.date.accessioned2016-01-08T20:11:24Z
dc.date.available2016-01-08T20:11:24Z
dc.date.issued1994
dc.identifier.urihttp://hdl.handle.net/11693/17559
dc.description[Ankra]: The Department of Graphic Design and The Institute of Fine Arts of Bilkent University, 1994.en_US
dc.descriptionThesis (Master's) -- Bilkent University, 1994.en_US
dc.descriptionIncludes bibliographical references leaves 129-137.en_US
dc.description.abstractThe aim of this study is to establish a semiotical framework to analyze advertising photographs. In this context, first, the language and signs of advertising photography have been defined. Furthermore, relationships between codes and messages are critically analyzed in advertising photography that is a communication medium of consumer society. Later on, levels of the meaning in photographic images of advertisements are discussed. Lastly, rhetorical figures in advertising photography have been set. Chapter Three of this thesis represents an analysis of automobile advertisements selected from Renault and Tofaş.en_US
dc.description.statementofresponsibilitySezgi, Osmanen_US
dc.format.extentxi, 137 leaves, illustrationsen_US
dc.language.isoEnglishen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectAdvertisingen_US
dc.subjectSemioticsen_US
dc.subjectAdvertising Photographyen_US
dc.subject.lccTR690.4 .S49 1994en_US
dc.subject.lcshAdvertising photography.en_US
dc.subject.lcshCommercial photography.en_US
dc.subject.lcshSemiotics.en_US
dc.titleA semiotical approach to analyze connoted values in advertising photographyen_US
dc.typeThesisen_US
dc.departmentDepartment of Graphic Designen_US
dc.publisherBilkent Universityen_US
dc.description.degreeM.S.en_US


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