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      • Dept. of Graphic Design - Master's degree
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      •   BUIR Home
      • University Library
      • Bilkent Theses
      • Theses - Department of Graphic Design
      • Dept. of Graphic Design - Master's degree
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      A semiotical approach to analyze connoted values in advertising photography

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      Author(s)
      Sezgi, Osman
      Advisor
      Erdoğan, Nezih
      Date
      1994
      Publisher
      Bilkent University
      Language
      English
      Type
      Thesis
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      Abstract
      The aim of this study is to establish a semiotical framework to analyze advertising photographs. In this context, first, the language and signs of advertising photography have been defined. Furthermore, relationships between codes and messages are critically analyzed in advertising photography that is a communication medium of consumer society. Later on, levels of the meaning in photographic images of advertisements are discussed. Lastly, rhetorical figures in advertising photography have been set. Chapter Three of this thesis represents an analysis of automobile advertisements selected from Renault and Tofaş.
      Keywords
      Advertising
      Semiotics
      Advertising Photography
      Permalink
      http://hdl.handle.net/11693/17559
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      • Dept. of Graphic Design - Master's degree 95
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