A semiotical approach to analyze connoted values in advertising photography
Author
Sezgi, Osman
Advisor
Erdoğan, Nezih
Date
1994Publisher
Bilkent University
Language
English
Type
ThesisItem Usage Stats
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Abstract
The aim of this study is to establish a semiotical framework to
analyze advertising photographs. In this context, first, the
language and signs of advertising photography have been defined.
Furthermore, relationships between codes and messages are critically
analyzed in advertising photography that is a communication medium
of consumer society. Later on, levels of the meaning in photographic
images of advertisements are discussed. Lastly, rhetorical figures
in advertising photography have been set. Chapter Three of this
thesis represents an analysis of automobile advertisements selected
from Renault and Tofaş.