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      • Bilkent Theses
      • Theses - Department of Management
      • Dept. of Management - Master's degree
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      Determinants of the marketing-manufacturing interface

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      Author(s)
      Akıncı, Hikmet Burcu
      Advisor
      Karabatı, Selçuk
      Date
      1993
      Publisher
      Bilkent University
      Language
      English
      Type
      Thesis
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      Abstract
      Marketing and manufacturing departments play important roles in day-today implementation of the corporate strategy. The conflicts and interfacial gaps between these two functional departments will impede the successful implementation of corporate strategy. Therefore, understanding and managing the marketing-manufacturing interface are crucial for the company's success. This study investigates the gaps in the interface of marketing and manufacturing, and identifies the factors that affect these gaps within a theoratical framework. Furthermore, a survey instrument is developed to emprically identify the gaps and significant factors that affect these gaps.
      Keywords
      Marketing
      Manufacturing
      Interface
      Survey
      Permalink
      http://hdl.handle.net/11693/17510
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      • Dept. of Management - Master's degree 318
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