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dc.contributor.advisorGer, Güliz
dc.contributor.authorYazıcıoğlu, Murat
dc.date.accessioned2016-01-08T20:09:58Z
dc.date.available2016-01-08T20:09:58Z
dc.date.issued1992
dc.identifier.urihttp://hdl.handle.net/11693/17404
dc.descriptionAnkara : Department of Management and Institute of Business Administration, Bilkent Univ., 1992.en_US
dc.descriptionThesis (Master's) -- Bilkent University, 1992.en_US
dc.descriptionIncludes bibliographical references leaves 60-62en_US
dc.description.abstractIn this study Fishbein's Behavioral Intention Model is applied to Bilkent Unive r s i t y students' attitudes toward eating at three different fast food restaurants in A n kara in order to analyze their intentions and behaviors as c o n sumers and reach implications for these restau r a n t s in a m a r k e t i n g context. The study is b a s ically c o n ducted through a survey whi c h required the completion of a qu e s t i o n n a i re m a i n l y consi s t i n g of questions in Likert and Semantic D i f f e rential format. The results show that intentions to vis i t a p a rticular fast food r e staurant is mu c h mo r e in control of personal attitudes while in v i s i t i n g frequency the s u bjective norms tend to gain more importance.en_US
dc.description.statementofresponsibilityYazıcıoğlu, Muraten_US
dc.format.extent80 leavesen_US
dc.language.isoEnglishen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectattitudesen_US
dc.subjectbehavioral intentionen_US
dc.subject.lccTX945 .Y39 1992en_US
dc.subject.lcshFast food--Physiological aspects.en_US
dc.subject.lcshBehavioral science.en_US
dc.titleEating at fast food restaurants: an application of Fishbein's Behavioral Intention Modelen_US
dc.typeThesisen_US
dc.departmentDepartment of Managementen_US
dc.publisherBilkent Universityen_US
dc.description.degreeM.S.en_US


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