dc.contributor.advisor | Ger, güliz | |
dc.contributor.author | Sytmen, John Stefan | |
dc.date.accessioned | 2016-01-08T20:09:34Z | |
dc.date.available | 2016-01-08T20:09:34Z | |
dc.date.issued | 1991 | |
dc.identifier.uri | http://hdl.handle.net/11693/17356 | |
dc.description | Ankara : Department of Management and Graduate School of Business Adminsitration of Bilkent University, 1991. | en_US |
dc.description | Thesis (Master's) -- Bilkent University, 1991. | en_US |
dc.description | Includes bibliographical references leaves 52 | en_US |
dc.description.abstract | In Turkey today, the amount of insurance policies underwritten in
proportion to the population, is much less than in the EEC
countries. This provides alive an opportunity for foreign
companies to invest in the insurance business in Turkey. However,
problems such as low insurance awareness, unequal incomedistribution,
inflation and low-development of insurance concepts
are realities that have to be faced. As the range of products and
services is getting wider and wider, moi-e decisions are left to
be made by the consumer and the market is being filled by
information to support these decisions. One more item to be added
to the list of services in Turkey is the insurance concept of
Eqe-Baltica A.S. Ege-Ealtica A.S. i;s the joint-venture of two
Danish partners. Saltica insurance A/S and the Industrialization
Found for Developing countries, and a Turkish partner, Egebank.
Ege-Baltica A.S. decided to offer all kinds of non-life
.nsurance, and located the main office in Izmir, Turkeys third
large city. The marketing tools are not utilized in the Turkish
insuranc.· business, which further enlarges the opportunity for
Ege-Baltica A.S. In the turbulent business environment in Turkey,
Ege-Baltica A.S. has to m.ake use of professional marketing
concepts in order to win market share and survive. Ege-Baltica
A.S. must make a segmentation, a targeting and decide on a
position in the market to professionally form the marketing mix
(4P's)of the company. The marketing mix is the communication
interface between the company and the customer. The information,
collected form personal interviews and company reports, is formed
into a case and recommendations to the management of Ege-Baltica
A.S. are made by analytically building the marketing mix for
future marketing decisions. | en_US |
dc.description.statementofresponsibility | Sytmen, John Stefan | en_US |
dc.format.extent | 52 leaves | en_US |
dc.language.iso | English | en_US |
dc.rights | info:eu-repo/semantics/openAccess | en_US |
dc.subject.lcc | HG8694.93 .S97 1991 | en_US |
dc.subject.lcsh | Insurance--Turkey--Case studies. | en_US |
dc.subject.lcsh | Insurance companies--Turkey. | en_US |
dc.title | The Ege-Baltica A Ş case | en_US |
dc.type | Thesis | en_US |
dc.department | Department of Management | en_US |
dc.publisher | Bilkent University | en_US |
dc.description.degree | M.S. | en_US |