Re-organization of Sümerbank: A Study of strategic responses to environmental change
Author(s)
Advisor
Berkman, ÜmitDate
1989Publisher
Bilkent University
Language
English
Type
ThesisItem Usage Stats
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Abstract
The new economic environment in Turkey after the 1980 reforms posed strategic
challenges to firms. The study of these challenges and of the actual responses of
firms to these challenges in the form of new strategies may provide interesting case
studies for management theory. In this thesis the strategic responses of a state
economic enterprise, Sumerbank, to environmental changes are investigated.
Sumerbank's strategy, formulated and implemented after 1982, was successful in
many respects. However, it was not possible to procure the funds required for
modernization investments because of governmental policies. As a result, the new
strategy failed to enhance the profitability and viability of Sumerbank.