Show simple item record

dc.contributor.advisorGer, Güliz
dc.contributor.authorPırnar, İge
dc.date.accessioned2016-01-08T20:08:23Z
dc.date.available2016-01-08T20:08:23Z
dc.date.issued1989
dc.identifier.urihttp://hdl.handle.net/11693/17232
dc.descriptionAnkara : The Department of Management and Graduate School of Business Administration of Bilkent Univ. , 1989.en_US
dc.descriptionThesis (Master's) -- Bilkent University, 1989.en_US
dc.descriptionIncludes bibliographical references leaves 47-48.en_US
dc.description.abstractGlobal marketing is a new topic in the marketing world. In this work a review of lobal strategy is done and as an illustration a study about four global products, the similarities and dissimilarities among their preferences and finally, liked and disliked factors about the products and their advertisement characteristics we reanalyzed from a global perspective . The study was conducted in Bilkent University and Hacettepe Medical Center.en_US
dc.description.statementofresponsibilityPırnar, İgeen_US
dc.format.extentvi, 88 leaves, illustrationsen_US
dc.language.isoEnglishen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectGlobalizationen_US
dc.subjectAdaption of Marketing Mixesen_US
dc.subjectPerceived Product Characteristicsen_US
dc.subjectStandardizationen_US
dc.subject.lccHF1416 .P667 1989en_US
dc.subject.lcshExport Marketing.en_US
dc.titleA Review of global marketing with an illustration from Turkeyen_US
dc.typeThesisen_US
dc.departmentDepartment of Managementen_US
dc.publisherBilkent Universityen_US
dc.description.degreeM.S.en_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record