A Review of global marketing with an illustration from Turkey
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Please cite this item using this persistent URLhttp://hdl.handle.net/11693/17232
Global marketing is a new topic in the marketing world. In this work a review of lobal strategy is done and as an illustration a study about four global products, the similarities and dissimilarities among their preferences and finally, liked and disliked factors about the products and their advertisement characteristics we reanalyzed from a global perspective . The study was conducted in Bilkent University and Hacettepe Medical Center.
Adaption of Marketing Mixes
Perceived Product Characteristics
HF1416 .P667 1989