Relationship of interior design with the customer recognition of corporate identity
Özcan, Burcu Şenyapılı
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A well-established corporate identity may be accepted as an important contributor to corporate success in today’s capitalist world. Corporations are engaging in the process of redesigning their corporate identity to establish a sustainable relationship with their customers. Corporations may use different tools to reflect their corporate identity in a desired manner to their customers and interior design is one of those elements which is commonly used. However the design of the interiors of companies does not always reflect the corporate image and the company's perspective may be different from that of the customer's perspective. This thesis explores the interior design applications on Garanti Bank's branch as a case study to emphasize the importance of interior design in creating corporate identity. This thesis contributes to the investigations regarding the impact of interior design for desired customer perception.