Ternary mixed oxide systems in the form of BaO/FeOx/Al2O3 were studied with varying compositions as an alternative to the conventional NOx storage materials (i.e. BaO/Al2O3). NOx uptake properties of the freshly prepared samples, sulfur adsorption and NOx storage in the presence of sulfur were investigated in order to elucidate the sulfur tolerance of these advanced NOx storage systems in comparison to their conventional counterparts. The structural characterization of the poisoned NOx storage materials was analyzed by means of scanning electron microscopy (SEM). The performance and sulfur tolerance of these materials upon SOx adsorption were monitored by in-situ Fourier transform infrared (FTIR) spectroscopy, temperature programmed desorption (TPD) and X-Ray Photoelectron Spectroscopy (XPS). Addition of FeOx domains to the conventional BaO/Al2O3 system was observed to introduce additional NOx storage sites and tends to increase the total NOx uptake capacity. SO2+O2 adsorption on the investigated samples was found to lead to the formation of sulfites at low temperatures which are converted into surface and bulk sulfates with increasing temperatures. After annealing at 1173 K in vacuum most of the sulfates can be removed from the surface and the samples can be regenerated. However, for Fe/Ba/Al samples formation of various highly-stable sulfite and sulfate species were also observed which survive on the surface even after annealing at elevated temperatures (1173 K). Sulfur poisoning on 5(10)Fe/8Ba/Al samples leads to preferential poisoning of the FeOx, Al2O3 and surface BaO sites where bulk BaO sites seems to be more tolerant towards sulfur poisoning. In contrast, sulfur poisoning occurs in a rather non-preferential manner on the 5(10)Fe/20Ba/Al samples influencing all of the NOx storage sites. Thermal stability of the sulfate species seem to increase in the following order: surface alumina sulfates < surface Ba sulfates ≈ Fe sulfates < bulk Ba sulfates ≈ bulk alumina sulfates < highly stable sulfates and sulfites on Fe/Ba/Al surfaces. In overall, it can be argued that the Fe promotion has a positive influence on the NOx storage capacity as well as a positive effect on the sulfur tolerance when the Ba loading is equal to 8 wt% (i.e. 5(10)Fe/8Ba/Al). For these samples, even the surface uptakes more SOx than conventional 8Ba/Al system, NOx uptake properties as well as thermal regeneration properties seem slightly improved. On the other hand, for higher Ba loadings (i.e. 5(10)Fe/20Ba/Al) Fe promotion has a minor positive effect on NOx uptake capacity and SOx tolerance for 5 wt% Fe promotion while 10 wt% Fe promotion seems to have no positive influence.