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      Understanding poverty and promoting poverty alleviation through transformative consumer research

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      Author
      Blocker, C. P.
      Ruth, J. A.
      Sridharan, S.
      Beckwith, C.
      Ekici, A.
      Goudie-Hutton, M.
      Antonio, J.
      Saatcioglu, B.
      Talukdar, D.
      Trujillo, C.
      Varman, R.
      Date
      2013-08
      Source Title
      Journal of Business Research
      Print ISSN
      0148-2963
      Publisher
      Elsevier
      Volume
      66
      Issue
      8
      Pages
      1195 - 1202
      Language
      English
      Type
      Article
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      Abstract
      Consumer research holds potential for expanding society's understanding of how people experience poverty and mechanisms for poverty alleviation. Capitalizing on this potential, however, will require more exploration of how consumption experiences shape individual and collective well-being among the poor. This article proposes a framework for transformative consumer research focused on felt deprivation and power within the lived experience of poverty. The framework points to consumer choice, product/service experiences, consumer culture, marketplace forces, and consumption capabilities as research streams with potential to help alleviate poverty. Future research in these areas will expand pathways for transforming the lives of the poor by alleviating stress, engaging marketplace institutions, fulfilling life aspirations, leveraging trust and social capital, and facilitating creativity and adaptation.
      Keywords
      Poverty
      Subsistence marketplaces
      Transformative consumer research
      Felt deprivation
      Power
      Permalink
      http://hdl.handle.net/11693/13078
      Published Version (Please cite this version)
      http://dx.doi.org/10.1016/j.jbusres.2012.08.012
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