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dc.contributor.authorSandıkcı, O.en_US
dc.contributor.authorJafari, A.en_US
dc.date.accessioned2015-07-28T12:04:09Z
dc.date.available2015-07-28T12:04:09Z
dc.date.issued2013-12en_US
dc.identifier.issn1470-5931
dc.identifier.urihttp://hdl.handle.net/11693/12978
dc.description.abstractIn recent years, Islam has become highly visible in media, politics, and the marketplace. The increasing popular and academic attention to Islam is partly driven by the events of 9/11 and the related imperative to ‘‘better’’ understand Muslims. The interest is also stimulated by broader socioeconomic developments, in particular neoliberal transformation and the so-called Islamic resurgence. Beginning in the late 1970s and accelerating in the 1980s and 1990s, Islamization has become a major social and political force impacting the Muslim world and beyond. Studies conducted in various fields of social sciences discussed the rise of Islamist movements and the spread of political Islam in connection to globalization and as an expression of resistance to Western-style modernization and secular modernity (e.g. Comaroff and Comaroff, 2000; Dekmejian, 1995; Esposito, 1998). For example, in his influential book, Globalized Islam , Olivier Roy (2004) linked the rise of contemporary Islamism to cultural disruptions and dislocations of a globalizing world, which made people, uprooted from their original cultures, susceptible to ‘‘fundamentalist’’ forms of Islam.en_US
dc.language.isoEnglishen_US
dc.source.titleMarketing Theoryen_US
dc.relation.isversionofhttp://dx.doi.org/10.1177/1470593113502881en_US
dc.subjectIslamen_US
dc.subjectMarketingen_US
dc.subjectReligionen_US
dc.subjectConsumptionen_US
dc.titleIslamic encounters in consumption and marketingen_US
dc.typeArticleen_US
dc.departmentDepartment of Managementen_US
dc.citation.spage411en_US
dc.citation.epage420en_US
dc.citation.volumeNumber13en_US
dc.citation.issueNumber4en_US
dc.identifier.doi10.1177/1470593113502881en_US
dc.publisherSAGEen_US


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