An Emotional Economy of Mundane Objects
Consumption, Markets and Culture
Taylor and Francis Online
Kuruoğlu, A. P., & Ger, G. (2015). An emotional economy of mundane objects. Consumption Markets & Culture, 18(3), 209-238.
Please cite this item using this persistent URLhttp://hdl.handle.net/11693/12569
This article illuminates the affective potentialities of objects. We examine the circulation of Kurdish music cassettes in Turkey during the restrictive and strife-laden period of the 1970s, 1980s, and 1990s. We find that the practices comprising circulation - recording, hiding, playing, and exchanging cassettes - constituted tactical resistance and generated communal imaginaries. We illuminate the "emotional economy" that is animated by a mundane object: the cassette, through its circulation, becomes saturated with emotions, establishes shared emotional repertoires, and habituates individuals and collectives into common emotional dispositions. Cassettes thus play a part in shaping and reinforcing an emotional habitus that accompanies the emergence of a sense of "us," the delineation of the "other," and the relationship between the two. We thus demonstrate the entwinement of materiality and emotions, and examine how this entwinement generates emotional structures that shape and perpetuate the imagining of community as well as the enactment of resistance.
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