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dc.contributor.authorBuckingham, L.en_US
dc.date.accessioned2015-07-28T12:01:32Z
dc.date.available2015-07-28T12:01:32Z
dc.date.issued2014-07-15en_US
dc.identifier.issn0802-6106
dc.identifier.urihttp://hdl.handle.net/11693/12446
dc.description.abstractThis study analyses structural features of English on commercial signs on shop frontages throughout Oman. The study identifies frequently used structural features which appear to be undergoing a process of nativization (Schneider 2003) within the context of this text type. These include word class flexibility, the extensive use of the gerund at the end of noun phrases and the use of multiple verbs to itemize discrete activities. In some cases, features appear to serve the functions of economizing, or heightening the prominence or degree of explicitness of content; in other cases, structural features revealed the influence of Arabic. Limited evidence was also found for features previously identified in other lingua franca contexts such as the genitive structure with inanimate nouns and plural uncountable nouns.en_US
dc.language.isoEnglishen_US
dc.source.titleInternational Journal of Applied Linguisticsen_US
dc.relation.isversionofhttp://dx.doi.org/10.1111/ijal.12075en_US
dc.subjectEnglish as a lingua francaen_US
dc.subjectCommercial signsen_US
dc.subjectAdvertisingen_US
dc.subjectLanguage contacten_US
dc.subjectArabicen_US
dc.subjectThe Gulfen_US
dc.title‘Fresh variants and formulations frozen’: structural features of commercial signs in Omanen_US
dc.typeArticleen_US
dc.departmentM.A. in Teaching English as a Foreign Languageen_US
dc.citation.spage386en_US
dc.citation.epage413en_US
dc.citation.volumeNumber25en_US
dc.citation.issueNumber3en_US
dc.identifier.doi10.1111/ijal.12075en_US
dc.publisherJohn Wiley and Sonsen_US


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